Chef Tatung Sarthou collaborates with NutriAsia in his fourth book, Simpol the Cookbook

If celebrity chef, restaurateur, best-selling cookbook author, and popular YouTuber Chef Tatung Sarthou were to single out one word that drives his culinary journey, that would be “simpol”. Chef Tatung, after all, has spawned a huge fan base of homecooks who all share his creed, “Kahit sino kayang mag luto basta simpol.”

Celebrity Chef Tatung Sarthou makes cooking easy with recipes in his fourth book, “Simpol the Cookbook

This approach to cooking has defined Chef Tatung’s success through the years. His first neighborhood restaurant in Quezon City was famed for its hearty and delicious offerings. Chef Tatung quickly branched out with several casual dining restaurants that trained the spotlight on the best of Filipino cuisine, including the Tausug-inspired, blackened and coconut-infused Chicken Piyanggang.

The popularity Chef Tatung garnered from his successful restaurants led to a gig as resident chef for ABS-CBN’s Umagang Kay Ganda. His stint at the early morning show inspired him to master his craft and develop a deeper appreciation and love for simple home cooking.

Chef Tatung’s “Simpol the Cookbook” online cooking show has over 1 million subscribers between YouTube and Facebook.

Chef Tatung soon gained international recognition for his efforts. He was one of the highlights of the Asia Madrid Fusion 2017 event at which he spoke at length about the undiscovered cuisine of Mindanao. One might also recognize him from the popular Netflix series Street Food for which he was handpicked as a resource speaker to discuss the evolution of street food in Cebu.

Chef Tatung currently hosts the popular online cooking show “Simpol,” which between Facebook and YouTube has over 1 million subscribers and counting. His passion for teaching and sharing wisdom knows no bounds.

Chef Tatung has been internationally recognized for his incredible knowledge of local Filipino cuisine.

“I really want to be known more as an author, a teacher, and an advocate. Being a chef is just a stepping stone for me to be able to do what I want to do, to understand what I want to understand,” said Chef Tatung. “There are more important things, such as food security and national identity.”

Despite the attention from around the world, however, Chef Tatung has never once lost sight of the importance of Filipino culture.

“Food is incredibly powerful in how it speaks to our values as a nation and a people,” says Chef Tatung. “It is important then to continually pass on our knowledge about cooking in a clear and understandable way to reach as many people as possible. Making cooking ‘simpol’ and less intimidating allows the story behind each dish to thrive in the hearts and minds of Filipinos everywhere.”    

Chef Tatung has been a lifelong advocate of how food can speak to the values of the Filipino people.

No surprise, then, that “Simpol” is the title of Chef Tatung’s soon-to-be-launched fourth cookbook, a venture for which he collaborated with NutriAsia, makers of Filipino homecooks’ well-loved food condiments. Several of the prized recipes utilize NutriAsia products such as Datu Puti, Silver Swan, UFC, Golden Fiesta and Locally, highlighting these as cornerstones of the Filipino culinary experience.

In Simpol the Cookbook, Chef Tatung presents over 101 recipes that are easily executed using simple, familiar ingredients and basic kitchen equipment. The featured dishes include cherished Filipino classics for every occasion and a slew of recipes that merit the tag ‘heirloom’ because these evoke images of beloved family elders lording it over a hot and smoky kitchen.

The recipes in Simpol the Cookbook were perfected and carefully catalogued by Chef Tatung over the years and are now served up as parts of a handy kitchen companion for both seasoned and first-time cooks. Hearty and delicious dishes he enjoyed as a young boy growing up in Cebu are there so you may replicate these in your own kitchen with simple, easy-to-follow steps.

Chef Tatung has made it his life’s mission to make cooking as “simpol as A-B-C.”

Simpol the Cookbook strips the cooking process of the flourishes and fancy hype one might see in foreign cooking shows and grounds the activity in the everyday Filipino’s experience. Clearly, Chef Tatung has made it his life’s mission to make cooking as “simpol as A-B-C.”

It’s a sentiment that NutriAsia shares with all of us. “We are incredibly proud and excited to have collaborated with Chef Tatung Sarthou on his latest project, Simpol the Cookbook,” says James Lim, NutriAsia’s Corporate Marketing and Communications Head. “As a Filipino company, NutriAsia has always advocated for the joys of simple, everyday home cooking. We believe that anyone can cook special, great-tasting meals. With the pandemic keeping all of us at home, we have all had to become home cooks ourselves. This has made all of us hungry for new and exciting recipes that can be done from our own kitchens. There’s no better way to learn than from someone with the immense talent of Chef Tatung.”

Celebrity Chef Tatung Sarthou makes cooking easy with recipes in his fourth book, “Simpol the Cookbook.

Good eating starts in every person’s home. With the masterful guidance of Chef Tatung and the uniquely Filipino flavors of NutriAsia condiments, let Simpol the Cookbook brighten up your mealtimes for years to come.

Published by traveleatpinas

Established in 2016, Travel Eat Pinas serves as a venue to share destinations in the Philippines where travelers can have a one-of-a-kind gastronomical experience, adventure, and soothing recreational activities. Travel Eat Pinas also feature EVENTS about food, travel, and lifestyle; must use ESSENTIALS and easy-to-follow RECIPES that you can make for your loved ones.

15 thoughts on “Chef Tatung Sarthou collaborates with NutriAsia in his fourth book, Simpol the Cookbook

    1. Hopefully they can restock soon so you can grap one! You will surely love his cookbook, its easy to follow, yung mapapa- “ganito lang pala gawin to” ka talaga sa sobrang simple ng recipes


  1. I heard about him a lot on social media. I am so glad to see that he finally published a collection of his recipes in one book. For sure, many Filipinos will grab a copy of his cookbook! We all love to eat authentic Filipino dishes! wiill check this out!

    Liked by 1 person

    1. I think when they released it, na out of stock na agad . His recipes are easy to follow and he used kitchen staple to make Filipino dishes kaya I think mas lalong naging “in” or “patok” sating mga pinoy yung mga recipes ni Chef


  2. I need to buy his cookbook! Especially now that I’m learning how to cook. I love that it contains video links para madali masundan. Sana magka stock na soon:)

    Liked by 1 person

    1. I heard that they will restock next week. Hopefully you can grab one once it is available. I am also starting to learn how to cook, so far with the two recipes that I tried on his cookbook, hindi ako nahirapan na follow yung steps


  3. I reckon this cookbook will be a good Christmas gift to my Aussie hubby. He wants to learn more Pinoy-style cooking.


  4. WAH! Nothing can be more simpol than doing sisig- medyo complex kasi ang dating niya sakin! So how did Chef Tatung make sisig simpol and easier for us to follow? And which dishes have you tried to do from his 4th cookbook? 🙂


  5. Ohh wow! First time hearing about Chef Tatung.. and such a shame I only knew of him now!!! His credentials are beyond amazing! I like how he’s made it his life’s mission to make cooking as “simpol as A-B-C.” I’ll definitely watch out for his new book! I want to learn how to cook! Hindi lang yung simpleng prito na alam ko. Haha!


  6. honestly nitong lockdown lang ako nag try mag cook cook. di ako marunong talaga at di ako mahilig. pero this looks good to me. mukang mas maeengganyo akong mag cook. ill try to grab a copy! thanks for sharing!


  7. I am good eater myself but not agood cook! Cookbooks also are in the way, my most untouch book on my shelf but looks like this one is so easy just like the title, yes, not so intimidating..simple talaga!


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